Share of Receipt: Retail Intelligence Through the Consumer

In today's competitive landscape, understanding the consumer's purchasing behavior and your brand's presence against the competition is paramount. With our Share of Receipt solution, you transform a simple retail receipt into a powerful tool for competitive intelligence and customer loyalty.

How Share of Receipt Works

The traditional model of retail execution often fails to capture what the consumer actually takes home and how much they pay for each item, especially in diversified purchases. Our approach flips this logic:

1. Engagement Campaigns: We create targeted campaigns where the buyer is encouraged (through cashback, sweepstakes, or points) to send a photo of their receipt after a retail purchase.
2. Intelligent Processing (Advanced OCR): Our Artificial Intelligence and Computer Vision models automatically extract the receipt's data with over 98% accuracy, regardless of the format or print quality.
3. Data Analysis: The system consolidates the information in real-time and calculates vital metrics for your business.

Extracted and Calculated Metrics

By reading a receipt, our AI doesn't just extract text; it understands the context of the purchase, calculating the following core metrics:

• Receipt Composition: Understand exactly which products (from your brand and competitors) are bought together. Identify cross-consumption patterns and opportunities for cross-selling.
• Amount Paid: Discover the actual value paid for each item at the point of sale (POS), capturing undeclared promotions and regional price variations.
• Share of Wallet / Share of Receipt: What percentage of that consumer's total expense was directed toward your company as opposed to direct competitors? This metric reveals your true strength in the client's cart.

The Strategic Impact

Implementing a Share of Receipt campaign allows you to view the retail battlefield from the perspective of who matters most: the consumer.

Instead of relying on estimates or expensive consumer panel data, you get a hyper-targeted, real-time view of your products' penetration and the impact of your pricing and marketing actions at the physical point of sale. It's the perfect fusion of customer loyalty and data-driven market intelligence.